So says Adobe Analytics 26 Nov
- $7.9 billion in online sales on Black Friday and Thanksgiving
- cyber Monday is expected to drive $6.6 billion in internet sales, which would make it the largest U.S. online shopping day in history
I'm naturally cautious of the vested-interest hype here as always on these occasions but some data to keep in mind for the next US retail sales data release.
Adobe Analytics measures transactions at the largest 100 U.S. web retailers.
Less enthusiasm noted for bricks and mortar sales though.
Reuters has more here.
