An article by Bloomberg on the headache for European exporter profits posed by a rising EUR

Morgan Stanley strategist Matthew Garman says

  • every 10 percent move in the euro wipes out as much as 8 percent of earnings if not hedged

And:

  • Adidas has hedged currency risk for the next 18 months
  • Merck says second half "will not be a walk in the park"

The article is here for more