Often seen next to gorilla emojis, this expression was popularized by users of the infamous /r/wallstreetbets subreddit. It serves as both a war cry and as a galvanizing shout.
This shout alludes to the Hollywood blockbuster "Rise of the Planet of the Apes" and aims to reinforce retail investors' strength in numbers which grows ever larger and is fueled by Reddit and social media platforms.
Redditors who are a part of the "ape movement" often use this expression as a war cry as they engage in what they see as a "battle" against hedge funds. The battleground is, as is usual in /r/wallstreetbets, a stock with a substantially high Short Interest.
"Apes Together Strong" has mainly been associated with communities which revolve around Gamestop (GME) and AMC Entertainment (AMC), as users call themselves "apes".
As solidarity grows amongst their ranks, much like in the movie, these users believe themselves to be revolutionaries who are making a stand against their oppressors.
Ever since the expression became popular on the online forum, users from all kinds of subreddits have started to "save the apes".
Redditors started to use the profits they made in order to adopt gorillas. Several charitable donations were also made to animal shelters and foundations which work towards saving endangered species.
Given that their movement is based on apes, they have primarily focused on helping foundations which care for primates, such as the "Dian Fossey Gorilla Fund" and "The Ape Initiative".
The "Dian Fossey Gorilla Fund" has reportedly received over $301000 from /r/wallstreetbets users alone.
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