DFV

DFV is an acronym for Reddit’s investment communities and meme stock subreddits most well-known user, /u/deepf--kingvalue, also known as Roaring Kitty on youtube. DFVs actual name is Keith Gill.

In September 2019, Keith Gill started a long position on Gamestop with about $50,000 USD. Unbeknownst to him, he was about to become the face of an online movement which stands up against hedge funds and the Wall Street establishment.

His initial position was met with ridicule as /r/wallstreetbets’ users found Gamestop to be a dying company with a failed business model.

It was by performing thorough due diligence that Mr. Gill realized deep underneath what the media and other detractors claimed, that there was asymmetrical upside potential as the opportunity for GME to innovate and push its way into online gaming presented itself clearly.

Mr. Gill began streaming on a Youtube channel entitled Roaring Kitty and gained many followers as he presented his investing strategies and philosophy, as well as his very own insight on Gamestop.

The tables did in fact turn about a year and a half later as his initial 50 thousand dollars soon turned into over 46 million, confirming his thesis.

This caused DFV to be seen as an example of perseverance and conviction in his beliefs even when facing adversity.

“If he’s still in, I’m still in”

DFVs grip on his stocks was adamant and his refusal to sell, even at what seemed to many as unrealistic prices, inspired other users to commit to following the same strategy.

This led to the popular /r/wallstreetbets saying “If he’s still in, I’m still in” which encompassed the “GME buy and hold” hive-mind mentality of the subreddit.

If Mr. Gill was not selling at at 4,420% gain, neither was the rest of the subreddit.